20 Jan 4 Phases Of Network Marketing You Don’t Know!
Network Marketing is a Businees of future . You may ﬁnd it strange to hear, but you will experience it soon. Network Marketing is growing rapidly all over the world. And as long as there are people in the world, this business will continue to grow.
But due to ignorance towards direct selling industry & due to some scheme & scams in absence of proper guidelines & law in direct selling industry, some people have few common misconceptions.
If someone says anything wrong about this beautiful business, don’t worry.
They say it due to lack of knowledge about network marketing industry.
Many times I tell people that the biggest challenge that you face is the lack of knowledge that people have about this industry.
There are many things in the world that people do not understand.
For example :
- We don’t know how bulb is giving us light but we still enjoy
- We don’t know how Mr Ambani is making money but we still talk about him
- We just use Facebook for connecting with our friends but most of us have no clue how Facebook is earning money by using the network that we create
So many times we don’t understand how few industries are formed and how it operates.
Basically, most industries go through 4 phases and network marketing is no different.
Let us understand these 4 phases exactly.
- Negative Phase
Every industry starts with a negative phase, this is the period when a new business enters the market but people do not understand and they deny to accept the change.
For example “Initially when the banking started, people had no trust on the bank. It was considered safe to keep the money at home.
The insurance sector was also ignored when it was introduced in the beginning, the reason was lack of trust and it was valid.
How could anyone believe it until someone took advantage of it by getting insurance done?
There are many more instances like IT industry, Telecom sector, Online shopping.
And people said “no” to all this in the beginning but many of us have adapted change and now enjoy the beneﬁts and convenience of latest technology.
- Positive phase
This is the time when people start trusting any industry and they become positive about the same business model that they used to resist.
When people see results, their perception changes. And same people start showing interest who were ignoring it earlier.
People might have trusted on the bank when a relative, friend or neighbor had kept the money in the bank and they would have got interest along with safety.
The value of insurance will be known when any friend or family member has received insurance money after the accident.
- Growth phase
Once trust is established on any industry, it grows rapidly. Now no one has to tell or explain much about the industry.
This is the time when people want to invest time and money in that industry.
- Competition Phase
This is a time when competition in that industry increases very much. Now masses start working in it after seeing the growth.
Everyone starts competing with each other for more proﬁt.
There is competition in most sectors. Whether it is banking, insurance sector, telecom or online shopping, competition is everywhere.
Now the question arise, which is the right time to choose the industry?
In my opinion, the most appropriate time to work in any industry is its negative phase.
Because this is the time when there are not many people competing with each other and there is also a lot of scope to grow.
When an industry is in negative phase and everyone is denying it, that’s the time visionaries understand the industry deeply and start building their business and make the most money.
Why this is the best time to get into Network Marketing Business?
Network marketing business is currently neither in negative nor in positive phase.
It lies in between both the stages in India currently. People who have given time to learn about this industry, they are super excited with future of this 21st century business model. And people who didn’t take out time to learn about network marketing and might have heard some rumours from some people who tried it unprofessionally without learning it. They’re still living in pre-conceive notions.
Though this beautiful business beneﬁts can not be counted but still let’s discuss a few :
- Network Marketing industry has produced maximum millionaires than any other
- It offers you to learn to build your own business and entrepreneurship , it’s like a business school for us
- You become your own boss
- You earn Residual income
- It is the only industry where common man can think to have its own business as it requires no investment or little investment
- You can live your dreams in this industry
- A good network marketing company provide you established system, already proven successful available for you to use to build your business
- You don’t have to stop your current work as you can do it part time or full time
Moreover, The Federation of Indian Chambers of Commerce and Industry (FICCI) has accepted network marketing as a very large industry.
As per the FICCI report, the size of Network Marketing/Direct Selling Industry is estimated at Rs 10,000+ crores currently.
In the last 5 years, the direct selling business in India has grown at a 20% growth rate, according to FICCI, by 2025, direct selling will cross the turnover of Rs 645 billion (Rs 64,500 Crores).
Masses in developed countries like America, Australia, China, Japan, UK and Singapore etc. have adopted this industry as their career and living their life to the fullest.
I can assure this is the best time to start your network marketing business in India.